My contribution
Stakeholder interviews
User interviews
Competitive Analysis
Personas
User Journey Mapping
Workshop
Executive Presentations
The team
Project Manager
SME x 4
Year
2021
The Challenge
Attendees were disengaged—interaction levels were low, and participation was limited.
Networking felt unnatural—traditional formats didn’t facilitate real-time connections.
Event organizers lacked real-time insights—no way to adjust sessions based on audience sentiment.
💡 What If:
Attendees were as engaged with the event as they are with their favorite apps?
Understanding the Problem
Event organizers were facing declining engagement. Attendees would sit through sessions without interacting, and networking felt like an afterthought. Feedback wasn’t collected until after the event, making it impossible to adapt experiences in real time.
📌 Key Insights from Research:
Attendees wanted to interact with speakers but didn’t have an easy way to do so.
Traditional networking formats felt forced and ineffective.
Organizers needed real-time feedback to improve sessions as they happened.
Our Approach: Making Events Interactive & Impactful
Instead of adding another event app with overwhelming features, we focused on three key engagement drivers: real-time interaction, networking, and feedback.
1. Building a Seamless Interactive Platform
Live Polling & Q&A: Attendees could instantly submit and upvote questions during sessions.
Gamified Networking Challenges: Encouraged meaningful connections through fun, structured interactions.
Real-Time Feedback & Analytics: Gave organizers instant session ratings and sentiment analysis to make on-the-fly improvements.
📌 Key Design Considerations:
Frictionless onboarding—Attendees could access the platform with one tap, no accounts needed.
Minimal distractions—Focused on engagement, not unnecessary features.
Mobile-first UX—Designed to work seamlessly across all devices.
2. Validating & Refining the Experience
Beta Testing: We launched the platform with a test audience before the main event.
📌 Key Findings:
Attendees engaged more when interaction was effortless.
Networking increased when structured challenges were introduced.
Organizers were able to tweak sessions in real time, leading to higher satisfaction.
👉 Outcome: An intuitive, high-impact engagement platform that didn’t just track participation—it actively drove it.
The Results: A New Standard for Event Engagement
🚀 Real Impact in One Event Cycle:
✅ 23% Increase in Attendee Engagement: More participation per session and higher networking activity.
✅ 40% More Meaningful Connections: Networking wasn’t just easier—it was more effective.
✅ Better Session Ratings: Organizers improved experiences in real time based on instant attendee feedback.
💡 Key Takeaway:
Lessons Learned
📌 Engagement is about accessibility—make participation effortless.
📌 Gamification isn’t just fun—it’s a driver of behavior.
📌 Real-time feedback allows events to improve on the fly.